Golf Inc.’s Innovation Strategy Conference is the ultimate event for golf managers and operators to learn the latest in marketing, technology and revenue generation — everything you need to make 2020 your best year ever!

It's Time To Innovate

The best operators are seeing brisk growth, thanks to an increased focus on innovative marketing, programming and by leveraging the latest technology.


Now, it’s your turn to join them at Golf Inc.’s Innovation Strategy Conference. We bring together golf’s smartest minds, most innovative thinkers and technology wizards for a day unlike any other — packed with networking, creative ideas, peer-to-peer discussions and a hands-on technology lab.

Agenda at a glance

April 20, 2020

Ideation Keynote: Innovative Business Strategy 2020

1:00 pm - 2:30 pm

Four of the most creative minds in golf will share innovative strategies, the traits of innovative golf facilities, and how to develop an innovative culture at your facility.

Tom Pashley, President, Pinehurst Resort

Peter Hill, Chairman & CEO, Billy Casper Golf

Jason Becker, CEO, Golf Live Navigators

Moderator: John Easterbrook, Chief Membership Officer, PGA of America

Reinvented: Innovative Case Studies

2:45 pm - 3:30 pm

Choose from public or private and let innovative operators walk you through how they transformed their facility with innovative ideas and strategy. 


Learn how Cherokee Valley Golf Club, a resort in South Carolina, increased revenue through unique events, amenities and other improvements.

Matt Jennings, Director of Operations/Owner

Lauren Landreth, Associate Director of Operations


Hear first-hand how one club used innovative ideas to increase membership and engagement. 

Innovative Strategy Workshop

3:45 pm - 5:00 pm

In this interactive small group brainstorming session, you will be led by one of the most innovative minds in golf to help problem solve and work on strategy for the unique issues facing your facility. We match you with your closest peers.

Small group moderators:

Bob Jones, Founding Principal, Ethos Club & Leisure

John Easterbrook, Chief Membership Officer, PGA of America

Emily Clark, Senior VP Sales & Marketing, Billy Casper Golf

Jessica Lewis, Director of Web and Product Development, Billy Casper Golf

Don Rea, Owner, Augusta Ranch Golf Club

Rock Lucas, Owner, Charwood Country Club

Whitney Reid Pennel, President, RCS Hospitality Group

Michael Seabrook, General Manager, Belle Meade Country Club

Networking Reception

5:00 pm - 6:00 pm

After spending an hour in the small group session, get to know those peers on a different level, and meet other attendees — operators, speakers and vendors — in a fun and relaxing atmosphere.

April 21, 2020

Breakfast with Your Peers

8:00 am - 9:00 am

Keep the conversation going and meet more peers in this structured networking event. We seat you with your closest peers for a free-flowing discussion over breakfast. 

Cutting-Edge Technology

9:00 am - 10:00 am

Get caught up to speed on the latest tech and how it can increase membership, engagement and retention; or increase rounds and better your operations.

Jessica Lewis, Director of Web and Product Development, Billy Casper Golf

Moderator: Emily Clark, Senior VP Sales & Marketing, Billy Casper Golf

Tech Lab

10:00 am - 10:45 am

Get a deeper dive into the latest technology with this hands-on session. 

Great Revenue Generation Ideas

11:00 am - 12:00 pm

Choose from public or private, and get ready to be overwhelmed with hundreds of fresh ideas designed to increase revenue at your facility. Each break-out features some of the most inspiring minds in golf!

Public Panel

Rock Lucas, Owner, Charwood Country Club

Moderator: Don Rea, Owner, Augusta Ranch Golf Club

Private Panel

Michael Seabrook, General Manager, Belle Meade Country Club

Robert Ames, General Manager/COO, Sea Pines Country Club

Moderator: Whitney Reid Pennel, President, RCS Hospitality Group

Closing Keynote Luncheon: Forecasting the Future

12:15 pm - 1:30 pm

What will successful golf courses and clubs look like in 5, 10 or even 20 years? This panel brings together leading innovators to forecast the future and show you the latest innovations and what should be available in the near future. This keynote will leave excited for the future and ready to be an innovator. 

Forrest Richardson, Golf Course Architect, Forrest Richardson & Assoc.

Moderator: Bob Jones, Founding Principal, Ethos Club & Leisure

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